About this programme
Do you have a head for business and a heart for sports? Then Sport Studies - track International Sports, Management and Business (ISMB) is the place for you. During this English language Bachelor's degree programme you will study with students from all over the world. You will also apply your knowledge during 3 international internships. This allows you to earn a degree while building your CV.
This programme has a limited number of study places. Therefore, it uses a selection procedure. Enrol no later than 15 January 2023.Read more about the selection procedure
Projects and stories
Adam explains why he chose Sport Studies
'The international community is the best I have ever seen in this school. The environment and the people here really treat you like a family and the teachers do too.'
Vincent started his own business during his studies
'I was looking for a sport and business-related bachelor programme where I could get the right tools to start my own business one day. When I read that the 3rd year of Sport Studies focuses on entrepreneurship, I knew I had to apply.’
Christian talks about his career in the football industry
‘In my 4th year I completed my dream of working for a professional football club with a strategic internship at Villarreal CF. Combining this with my personal goal to learn Spanish, I aimed high and proactively approached any link I could find to Spanish professional football.’
Gwen heard about Sport Studies, took the opportunity, and applied
'I really enjoyed the Sport Development minor.'
Sport Studies - track ISMB is a 4-year Bachelor’s degree programme focused on business and management within the international sports industry. During your study, entrepreneurial skills and spirit will provide a solid foundation as you learn to research, plan, organise, lead, manage and evaluate the business of sport.
- Year 1
Year 1 starts with an introduction to sport management and general topics that will prepare you for the rest of your study. You go on 2 international field trips in Europe. In the second semester you focus on event management.
- Year 2
In year 2 you focus on planning and project management to develop your organisational skills. It also helps you to learn more about the various business aspects related to sport. You do a 10-week international internship and will continue to gain exposure to a variety of sports.
- Year 3
During the first semester of year 3 you will complete a minor (specialisation). During the second semester you become an entrepreneur by creating and launching your own company. You follow a subject within the theme 'World of Sports Strategy', and you do a Professional Specialisation.
- Year 4
In the first semester of year 4 you complete a 20-week, full-time internship abroad, at an international sport organisation of your choosing. The second semester is dedicated to your graduation project.
To be admitted to Sport Studies you need to have completed secondary education equivalent to the Dutch HAVO, VWO or MBO 4 level with at least a pass in Mathematics and preferably Economics or Business as well. You will also participate in a selection procedure (numerus fixus), as the programme has a limited number of places.
40 hrs per week
You have 20 contact hours per week in year 1. In addition, you spend around 20 hours per week working on projects and research, assignments, or preparing for classes/exams via self-study.
Tuition fees and additional costs
In addition to the annually determined tuition fees you have to take into account approximately € 1.200 in costs in year 1 for e.g., sportswear, field trips and books. The additional costs are lower in year 2,3 and 4.
Why Sport Studies at the AUAS?
- Sport Studies - track ISMB is assessed as a 'top rated programme' in the Keuzegids (Dutch Choice Guide) of 2023.
- The programme offers you a great community where you share a classroom with students from all over the world.
- You'll complete 3 international internships at leading sports organisations. This way you build a CV while earning your degree.
- Lots of attention is paid to your personal and professional development. Your own coach will help you with this.
- The programme offers a great international network of partner universities which offers you a lot of opportunities to study a semester abroad. Or to start a Master’s degree at a research university after you graduate.
- You have a head for business and a heart for sport.
- You are curious about other cultures.
- You feel comfortable living and working in an international environment.
- You speak and write fluent English.