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About this programme

Do you have a head for business and a heart for sport? Then Sport Studies – track International Sports, Management and Business (ISMB) might be the right fit for you. This Bachelor's programme prepares you for a career as a sport manager in an international setting. You will study topics like management and business, sport, and personal development, and gain hands-on experience through 3 international internships.

14 October 2025 | 17:00-20:00
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Video Sport Studies - How I got there

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Programme structure

Sport Studies - track ISMB is a 4-year Bachelor’s degree programme focused on business and management within the international sport industry. During your studies, entrepreneurial skills and spirit will provide a solid foundation as you learn to research, plan, organise, lead, manage, and evaluate the business of sport.

two Sport Studies students talking at a table
Year 1

Year 1 starts with an introduction to sport, management and business in an international setting. This prepares you for the rest of your studies. About half of your time is spent in sport classes. At Sport Studies we use sport as a tool to teach leadership and management skills. You will also take several theory subjects, such as marketing and finance. You will go on 2 international field trips in Europe. In the second semester, you will focus on event management.

 

Year 2

Year 2 is built around 3 main themes: Research and Advice, Project and Organisation, and Management and Sport. These themes help you improve your organisational skills and give you a better understanding of the business side of sport. You will also continue with sport classes and focus on your personal development. In the third quarter, you will do a 10-week internship at a sport organisation abroad.

 

Year 3

In year 3, you focus on growing as a future sport professional. In the first semester, you choose a minor. In the second, you dive into business topics like entrepreneurship, research and strategy. The entrepreneurship quarter starts with a week on the island of Texel, where you and 2 classmates develop your own start-up idea. You learn to think creatively, solve problems and pitch to investors. This year also includes a professional specialisation.

Year 4

You start year 4 with a 20-week full-time internship abroad, working on complex projects. In the final semester, you do your graduation project, based on research at an international organisation of your choice.

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Admission

Admission requirements

To be admitted to Sport Studies you need to have completed secondary education equivalent to the Dutch HAVO, VWO or MBO 4 level. You will also participate in a selection procedure (numerus fixus), as the programme has a limited number of places.

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Study load

40 hrs per week

In year 1, you spend about 40 hours a week on the Sport Studies programme. This includes 20 contact hours — time spent in class for lessons, coaching or feedback. The other 20 hours are for self-study, working on projects, doing assignments, or preparing for exams and presentations.

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Tuition

Tuition fees and additional costs

In addition to the annually determined tuition fees you must take into account approximately €1.200 in costs in year 1 for e.g., sportswear, field trips and books. The additional costs are lower in year 2,3 and 4.

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Why Sport Studies at the AUAS?

Three Sport Studies students talking in sports hall
  • Sport Studies - track ISMB is assessed as a 'top rated programme' in the 2023 Keuzegids (Dutch Choice Guide).
  • You will join a great community of students from all over the world, sharing your classes and learning together.
  • You will do 3 international internships at leading sport organisations. This helps you build your CV while earning your degree.
  • There is lots of focus on your personal and professional growth. You will have your own coach to support you.
  • You can benefit from a large network of partner universities worldwide. This gives you the chance to study abroad for a semester or do a Master’s degree at a research university after you graduate.

For whom?

two Sport Studies students talking in study lounge
  • You have a head for business and a heart for sport.
  • You are curious about other cultures.
  • You feel at home in an international environment.
  • You speak and write English fluently.