Fashion & Management

In the Fashion & Management specialisation, you will learn all about developing and selling fashion products. You will discover how the fashion world works, how to come up with new ideas and how to solve problems. You will obtain insight into marketing, product development, financial planning and doing business internationally. As a fashion manager of the future, you will combine creativity with strategic insight and practical skills to make fashion businesses successful.

Key topics: fashion theory, product development, procurement, supply chain management, marketing theory, new business models, finance.

Fashion & Branding

The Fashion & Branding specialisation focuses on both creative and analytical skills. You will conduct consumer and market research, analyse and create brand concepts, and devise a communication strategy. You will work on practical projects using both digital and traditional techniques. You will develop your own brand and a corresponding communication strategy, and learn how new technologies influence consumer behaviour. As a branding specialist, you will build creative brand identities, learn to communicate strategically and use your knowledge of social trends and digital tools to successfully establish a brand in the world of fashion.

Key topics: Concepts and trends, brand strategy, marketing and branding theory, visual communication, spatial and graphic design, writing for a target group, copywriting, design knowledge.

Fashion & Design

In the Fashion & Design specialisation, you will learn all about design, form and materials, and how to turn concepts and ideas into fashion products and collections. You will gain knowledge about digital techniques, creativity and commerce (how to sell and promote fashion products). You will discover all the steps of the design process and develop your own vision as a fashion designer. You will learn a variety of techniques including pattern making and draping, combining digital skills with practical, hands-on skills. As a designer, you will work on fashion products for the fashion industry and be responsible for both design and research.

Key topics: Design, materials, construction, concepts and trends, creating a collection, drawing and visualisation.

Please refer to our course catalogue for detailed information about your second year at AMFI Fashion & Design(opens in new window), Fashion & Branding(opens in new window), Fashion & Management(opens in new window).