Examples for each track

Management

During the two-year graduation track in Fashion & Management (formerly Business and Development), you'll learn everything you need to develop and market fashion and fashion products. You’ll gain an understanding of the constantly evolving fashion world and learn to come up with new ideas and business models. You'll also discover how to identify opportunities and challenges in fashion and society. Additionally, you will learn how to create financial plans and what is required to implement those plans and generate profit.

Key topics: fashion theory, product development, purchasing, supply chain management, marketing theory, new business models, finance.

Design

During the two-year graduation track in Fashion & Design, you will learn how to transform concepts and assignments into fashion products and collections. You will gain knowledge and skills in research, digital techniques, technology, creativity, and commerce. You will become familiar with the different steps of the design process and develop your own vision of fashion design. You'll learn various design, visualization, and textile techniques, combining digital skills with practical craftsmanship to become a future-ready professional.

Key topics: design, concepts and trends, creating a collection, knowledge of textiles, pattern design, realisation, drawing and visualisation.

Branding

During the two-year graduation track in Fashion & Branding, you will learn how to create and shape brand identities. You will work on practice-oriented projects that combine analog and digital techniques. You will develop your own brand, an extension of that brand, and a communication strategy. You'll learn how new technologies influence consumer behavior and brand communication. Additionally, you will learn to combine creative and strategic thinking with ethical and inclusive norms and values, allowing you to create strong connections between brands and consumers.

Key topics: concepts and trends, brand strategy, marketing and branding theory, visual communication, spatial and graphic design, audience-targeted writing, copywriting, design knowledge.

Please refer to our course catalogue for detailed information about your second year at AMFI Fashion & Design(opens in new window), Fashion & Branding(opens in new window), Fashion & Management(opens in new window).