AMFI - Amsterdam Fashion Institute (English programme)
Programme structure Year 2
As in the first year, in your second year at AMFI you will have an opportunity to combine the various dimensions. You will also prepare for the flexible programme in years 3 and 4. To give you an idea of what to expect, below are some examples of assignments within the different dimensions.
Examples for each dimension
Design
You will design a small streetwear collection with an emphasis on sustainability. You will also organise a fashion show. The latter part of the year will focus on textile, illustration and innovation. You will develop a personal signature for the various markets and design a collection book.
Key topics: design, concepts and trends, creating a collection, knowledge of textiles, pattern design, realisation, drawing and visualisation.
Business and Development
As part of a product-oriented assignment, you will develop a new jeans model and prepare a business plan for a suitable retail environment. The second semester will focus on strategic aspects, as you analyse global developments and translate them into future trend forecasts for businesses. You will also learn how to organise the purchasing, production, logistics, marketing and sale of clothing.
Key topics: knowledge of textiles, creating a collection, product theory, ICT logistics, international operational management, knowledge of the retail sector, management skills and economics.
Branding
You will be assigned to create a commercial fashion environment in which consumers can experience the brand. Over the course of the second semester, you will create a brand and develop a strategic marketing communication plan and campaign in order to communicate the brand identity in various ways.
Key topics: concepts and trends, brand strategy, marketing and visual communication, writing for a target group, design knowledge, spatial and graphic design and visual merchandising.
Please refer to our course catalogue for detailed information about your second year at AMFI Fashion & Design(opens in new window), Fashion & Branding(opens in new window), Fashion & Business and Development(opens in new window).
