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Change of management at Amsterdam Fashion Institute (AMFI)

1 Dec 2016 15:55 | Faculty of Digital Media and Creative Industries

From 1 April 2017, Souraya Bouwmans-Sarraf will be leaving the Amsterdam Fashion Institute (AMFI). Souraya Bouwmans has been the director of the AMFI for the last six years. Her position will be temporarily taken over by Irene Sparreboom from 1 January 2017. Souraya Bouwmans will continue to work for AMFI as an ambassador until 1 April 2017. As ambassador she will be responsible for organising IFFTI, a three-day international conference attended by fifty fashion universities and degree programmes from around the world. This event will be hosted by the Amsterdam University of Applied Sciences (AUAS) from 28 to 30 March 2017.

During her six-year leadership of AMFI, Souraya Bouwmans has achieved many things. Geleyn Meijer, Dean of the Faculty of Digital Media and Creative Industries at the AUAS: ‘Souraya has succeeded in putting AMFI on the international map. The institute is at the forefront of digital design, and this appeals to today’s students. She has also given AMFI a major boost in terms of content. Three years ago the Fashion and Technology professorship was set up within CREATE-IT, the Knowledge Centre for the fields of Digital Media and Creative Industries. In addition, the Master in Fashion Enterprise Creation was launched this academic year.’

Souraya Bouwmans on her departure: ‘Six years ago I started a fascinating journey in higher education and fashion. I will be leaving behind a wonderful institute that I have been very proud to manage over these last six years. It is time for me to take a new step. This has been an experience I will never forget. I can recommend that members of the business community also gain experience in higher education.’

Irene Sparreboom will temporarily take on the role of Director of AMFI from 1 January 2017 for one year. During that year AMFI will search for a suitable successor. Irene is a highly experienced member of the AUAS staff team. She has managed the Design degree programmes (CMD) and the Media and Communication degree programmes (MIC and CO) for the past ten years.