Master Digital Driven Business

Programme

The 1-year Master’s programme Digital Driven Business challenges you to turn data and emerging digital technologies into concrete actions that generate business value.

The Master’s programme Digital Driven Business is a multidisciplinary programme, building on insights from the fields of data /ICT and marketing/business. Reflecting current practice in the professional field, the curriculum draws heavily upon agile learning methods in which you work with students from different backgrounds in short-term projects. 

The course materials include contemporary models, concepts, methods, developments, cases, software/tools, literature and theories from the field. You will learn the basics of professional development and why this is essential to a successful career. 

Introduction programme 

The 1-week introduction programme is mandatory and includes research skills, including data tools, analysis and statistics, as well as business and ICT basics. It starts late August 2022. 

Programmme structure 

The 1-year programme consists of 4 quarters. During the programme, you can opt for a specialisation by choosing the Marketing Track or Finance Track. Courses are mandatory, with the exception of the electives. Each course lasts 3 to 4 weeks and is offered within a thematic quarter. 

Study programme Marketing Track
QuarterCourses 
Quarter 1: Foundation
  • Emerging Technology in Digital Business
  • Digital Business Management
  • Business Statistics
Quarter 2: Information
  • Database Management
  • Machine Learning for Business
  • Data Presentation & Visualisation
Quarter 3: Specialisation
  • Digital Business Prototype
  • Data Driven Digital Marketing Strategy
  • Elective course
Quarter 4: Graduation
  • Master's Project
  • Leadership / Professional Development Portfolio
Study programme Finance Track
QuarterCourses
Quarter 1: Foundation
  • Emerging Technology in Digital Business
  • Digital Business Management
  • Business Statistics
Quarter 2: Information
  • Database Management
  • Machine Learning for Business
  • Data Presentation & Visualisation
  • Business Ethics
Quarter 3: Specialisation
  • Digital Business Prototype Deployment
  • Digital Business Strategy and Financial Innovation
  • Elective course
Quarter 4: Graduation
  • Master's Project
  • Leadership / Professional Development Portfolio
Read more about the contents of all courses

Master’s project

You conduct a state-of-the-art digital business research project to assess how an organisation can use digital assets (data, emerging technology) to transform business models, marketing, finance, operations and/or products in such a way that it creates differential value.

Title and Diploma

Upon graduation, the Digital Driven Business programme confers the title of Master of Science (MSc), at level 7 of the Dutch Qualification Framework (NLQF).

Meet the Digital Driven Business Lecturers Team