Hogeschool van Amsterdam


A thorough approach to two popular strategic tools for better organizational decision making process

PhD defence ceremony

This PhD dissertation will create an overview of the current debates on the use of strategy tools and artefacts in behavioral sciences. This helps to better understand the effects and biases of selected strategy tools and artefacts on outcomes. Evidence from theory and practice on the use of frequently used analytical tools like the SWOT analysis and the Business Balanced Scorecard (BBSC) will be reviewed and measured on actionability.


Start date 02 Oct 2017
End date 02 Oct 2021