Programme structure
Each of the 4 years of Sport Studies - track ISMB revolves around a central theme related to the international world of sport. In the first year, the core subjects and activities focus on orientation in the world of sport, business, and event management.
Key sport areas
The Sport Studies - track ISMB programme is designed to expand your understanding of relevant theories and build practical skills in 3 key areas of the sport industry:
- Sport Commerce: focuses on the business surrounding sport industry, paying special attention to the sporting goods industry, spectators, and sport as entertainment. Many practical business aspects play a role in this, including finance, economics, sales, and marketing.
- High Performance Sport: examines the most exclusive side of the sport world with a focus on the athlete. You will gain new insights into the events, organisations and structures surrounding these high-performance competitors, as well as cover subjects such as sport media and the legal aspects of sport.
- Sport Development: takes a more inclusive look at the sport world with a focus on participation. You will learn more about topics such as intercultural communication, facility management and the role of sport, recreation, and fitness in society.
Sports as part of your learning
Being active in sports is an important part of our programme, but you don’t need to be a professional athlete by any means. You will take part in different sports and improve your skills over time. For example, during a 7-week triathlon training, you will work on setting goals and stepping out of your comfort zone. The programme focuses on hands-on experience, using each sport as a way to learn key management skills.
Year 1
In your first year, you will learn about international sport, management and business by combining theory with practice. Around half of your time will be spent on sport practice and sport theory lessons. You will also study key subjects such as marketing, management and organisation, international sport management, finance, event management and sport psychology.
In addition, you will have classes in intercultural communication and personal professional development. You will also take part in 2 international field trips within Europe.
Oli, Sport Studies student:
‘I’m not someone who enjoys sitting in lectures all day, so I felt Sport Studies would offer the right balance between theoretical and practical learning. Another big selling point for me was the internships and the guidance provided throughout the programme.’
Subjects Year 1
Sport
- Team sports (basketball, volleyball, football and flag football)
- Fitness (fitness, fitness to music and fitness theory)
- Martial arts
- Presentation sports (gymnastics and dance)
- Racket sports (tennis and badminton)
- Technical sports (athletics, speed skating and technical sports theory)
- Endurance sports (running, cycling, swimming, endurance sports theory)
- Outdoor (outdoor and climbing)
- Sport and culture
- Sport psychology
Management and Entrepreneurship
- International sport management
- Management and organisation
- International sport structures
- Corporate social responsibility
- Event management
- Finance
- Economics
- Marketing
Research
- Academic writing
- Research skills
Personal Professional Development
- Personal professional development (coaching)
- Intercultural communications
Title and diploma
After completing the Sport Studies - track ISMB programme, you will be awarded a Bachelor’s degree in Sport Studies. This is the so-called RIO name of the programme. You may use the Bachelor of Arts title.
