Sport Studies

Key sport areas

• Sport commerce: focuses on the business surrounding sport industry, paying special attention to the sporting goods industry, spectators, and sport as entertainment. Many practical business aspects play a role in this, including finance, economics, sales, and marketing.
• High performance sport: examines the most exclusive side of the sport world with a focus on the athlete. You will gain new insights into the events, organisations and structures surrounding these high-performance competitors, as well as cover subjects such as sport media and the legal aspects of sport.
• Sport development: takes a more inclusive look at the sport world with a focus on participation. You will learn more about topics such as intercultural communication, facility management and the role of sport, recreation, and fitness in society.

Sports as part of your learning

Being active in sports is an important part of the Sport Studies programme, but you do not need to be a professional athlete. You take part in a range of sports and develop your skills step by step. For example, during a 7-week triathlon programme, you work on goal setting and stepping outside your comfort zone. The programme has a strong practical focus. Each sport is used as a learning environment for developing key management skills.

In year 1, the curriculum is divided roughly 50/50 between sports and theory. In year 2, the number of sports courses decreases to about 40/60, but sport remains a substantial part of the programme. 

In years 3 and 4, there are no longer any sports courses. However, you still complete a professional specialisation. This is often a coaching qualification, such as personal training, tennis or football. You can also choose a different specialisation, for example Health & Lifestyle.

Oli, Sport Studies student:

‘'I don’t enjoy long lectures, so this mix of theory and practice the Sport Studies programme offers, fits me well​​​​​. Another big selling point for me was the internships and the guidance provided throughout the programme.’

>> Read interview with Oli

Year 1

In your first year, you will learn about international sport, management and business by combining theory with practice. Around half of your time will be spent on sport practice and sport theory lessons. You will also study key subjects such as marketing, management and organisation, international sport management, finance, event management and sport psychology.

In addition, you will have classes in intercultural communication and personal professional development. You will also take part in 2 international field trips within Europe.

Each year at Sport Studies – track ISMB focuses on 6 building blocks (themes): Sport, Management, Entrepreneurship, Research, Internship and Personal and Professional Development.

Title and diploma

After completing the Sport Studies programme, you will be awarded a Bachelor’s degree in Sport Studies. This is the so-called HO name of the programme. You may use the Bachelor of Arts title.