Key sport areas
The Sport Studies - track ISMB programme is designed to expand your understanding of relevant theories and build practical skills in 3 key areas of the sports industry:
- Sport Commerce: focuses on the business surrounding sports industry, paying special attention to the sporting goods industry, spectators, and sport as entertainment. Many practical business aspects play a role in this, including finance, economics, sales, and marketing.
- High Performance Sport: examines the most exclusive side of the sports world with a focus on the athlete. You’ll gain new insights into the events, organisations and structures surrounding these high-performance competitors, as well as cover subjects such as sport media and the legal aspects of sport.
- Sport Development: takes a more inclusive look at the sports world with a focus on participation. You’ll learn more about topics such as intercultural communication, facility management and the role of sport, recreation, and fitness in society.
Our students practice sports actively, so a general ‘sportiness’ is certainly required, but you don't need to be a professional athlete by any means. Due to the variety in the sports we practice, you're always better at one sport than at another (dancers tend to not like football so much and footballers tend to not enjoy dancing, for example). The point is never to excel at the sport itself. The triathlon for example, is a challenge for most, but you don't do it right-away. You train for 7 weeks. As with all the sports in the curriculum, we use the triathlon to learn management skills, in this case goal setting and getting out of your comfort zone.
The first year starts with an introduction to sport management and general subjects that will prepare you for the rest of your study. You’ll also get to opportunity to participate in 2 international field trips in Europe. In the second semester you’ll focus intensively on event management. Throughout the year, you’ll also practice a range of sports to learn specific management skills and expand your knowledge of a wide range of sports.
- Team Sports (Basketball, Volleybal, Football and Flagfootball)
- Fitness (Fitness, Fitness to Music Theory)
- Martial Arts (Martial Arts)
- Presentation Sports (Gymnastics and Dance)
- Racket Sports (Tennis and Badminton)
- Technical Sports (Athletics, Speed Skating and Technical Sports Theory)
- Endurance Sports (Running, Cycling, Swimming, Endurance Sports Theory)
- Outdoor (Outdoor and Climbing)
Management and Entrepreneurship
- International Sport Management
- Management and Organisation
- International Sport Structures
- Corporate Social Responsibility
- Event Management
- Academic Writing
- Research Skills
Personal Professional Development
- Personal Professional Development (Coaching)
- Intercultural Communications
Emma, first-year student:
'When I discovered Sport Studies, I instantly knew it would allow me to keep connecting with people from all around the world'.
Read interview with Emma
Title and diploma
After completing the Sport Studies - track ISMB programme, you will be awarded a bachelor’s degree in Sport Studies. This is the so-called CROHO-name of the programme. You may use the Bachelor of Arts title.