Year 2: planning and project management

In the second year of Sport Studies – track ISMB, you will deepen your knowledge in the themes of Sport, Management, Entrepreneurship, Research, and Personal Professional Development. In the third quarter you will complete a 10-week operational internship abroad.

Year 3: choosing a minor

Year 3 concentrates on your development as a future professional in the sport industry. During the first semester, you will complete a minor (specialisation): a half-year programme in which you deepen or broaden your knowledge.

You can choose one of the Sport Studies minors mentioned below or select a programme at one of our partner universities which span the entire globe. You must earn 30 credits to complete your minor.

Sport Studies minors

• Sport Development: explore how sport can address social challenges and how sport can develop. You will learn about inclusion, empowerment, and building communities through sustainable sport programmes.
• High Performance Sport: gain insight into how (inter)national sport federations, elite athletes and commercial organisations are governed and managed, while also exploring the lives of elite athletes.
• Sport Commerce: focuses on the dynamic industry of global sporting goods. You will learn about e-retail, management theory, digital marketing, and merchandising. You will visit and work with international brands.
• Future of Esports and Gaming: focuses on the dynamic and rapidly growing influence of esports, gaming and gamification on our daily life.

Year 3: entrepreneurship and strategy 

In the second semester of year 3, you will explore business-related subjects linked to the themes of Entrepreneurship and Strategy. You choose a personal coach who guides you through the final phase of your studies, while you complete a professional (sport) specialisation.

The Entrepreneurship quarter starts with a week on the Dutch island of Texel. There, you will work with 2 classmates on a start-up idea. This quarter focuses on building your entrepreneurial mindset and professional skills.

You will learn how to come up with creative ideas, solve problems, turn concepts into real products and pitch them to investors. You will gain hands-on experience, test your ideas with your target group, and end the quarter with an investor presentation. You will also attend classes in qualitative research.

In the final quarter of year 3, the focus is on the Strategy theme. You will study subjects such as strategic management, leadership and culture, marketing, information and finance, public sport policy, law and regulations, and human resources. This quarter ends with a strategic project week.

Subjects year 3

Entrepreneurship and Research 

Subjects include:

• Entrepreneurship 
• Qualitative research

Strategy 

Subjects include:

• Leadership and culture
• Strategic management
• Human Resources
• Marketing
• Information and finance
• Law and regulations
• Public sport policy

Personal Professional Development 

Subjects include:

• Personal development plan
• Professional specialisation
• Personal profiling: you can earn personal profiling credits by participating in a course or activity that builds your CV, such as volunteering at a sport event.

Year 4: internship and graduation project

In the first semester of year 4, you will undertake a 20-week full-time strategic internship abroad at an international sport organisation of your choice.

The second semester is dedicated to your graduation project. During a 20-week international internship, you will develop a strategic research project aimed at uncovering the causes of and solutions to a specific issue within a company, industry, or country. The topic, location, and organisation are entirely up to you.