Year 2: planning and project management

The second year focuses on 5 themes which help you to develop your organisational skills and to learn more about the various business aspects related to sport. Collaborating with industry professionals, you will also tackle 2 major projects: the Consultancy Challenge and the World of Sport Challenge. 

Research and Advice theme

Subjects include:

• Quantitative research
• Trend watching
• Data analysis
• Consultancy skills
• Team sports
• Fitness
• Teaching in sport

Project and Organisation theme

Subjects include: 

• Project management
• Marketing and communication
• Sales
• Racket sports
• Gymnastics
• Teaching in sports
• Sport injuries and first aid

Management and Sport theme

Subjects include:

• World of sport 
• Sport and life skills
• Sport and health
• Sport and society

Personal Professional Development theme

Subjects include:

• Personal Development Plan
• Intercultural communication
• Management skills
• Personal profiling: you can earn personal profiling credits by participating in a course or activity that builds your CV, such as volunteering at a sport event.

Internship abroad

• Duration: 10 weeks, full-time
• You will do a project management assignment within the sport industry
• The organisation and location are completely up to you. Of course, you have access to a broad database.

Year 3: choosing a minor

Year 3 concentrates on your development as a future professional in the sport industry. During the first semester, you will complete a minor (specialisation): a half-year programme in which you deepen or broaden your knowledge.

You can choose one of the Sport Studies minors mentioned below or select a programme at one of our partner universities which span the entire globe. You must earn 30 credits to complete your minor.

Sport Studies minors

• Sport Development: addresses social challenges through sport. You will learn about on inclusion, empowering people and building communities through sustainable sport programmes.
• High Performance Sport: you will gain an understanding of how (inter)national sport federations and commercial organisations are governed and managed, and gain insight into the lives of elite athletes.
• Sport Commerce: focuses on the dynamic industry of global sporting goods. You will learn about e-retail, management theory, digital marketing, and merchandising. You will visit and work with international brands.
• Future of Esports and Gaming: focuses on the dynamic and rapidly growing influence of esports, gaming and gamification on on our daily life.

Year 3: entrepreneurship, research and strategy 

In the second semester of year 3, you will explore business-related subjects linked to the themes of Entrepreneurship, Research and Strategy.

The Entrepreneurship quarter starts with a week on the Dutch island of Texel. There, you will work with 2 classmates on a start-up idea. This quarter focuses on building your entrepreneurial mindset and professional skills.

You will learn how to come up with creative ideas, solve problems, turn concepts into real products and pitch them to investors. You will gain hands-on experience, test your ideas with your target group, and end the quarter with an investor presentation. You will also attend classes in qualitative research.

In the final quarter of year 3, the focus is on the Strategy theme. You will study subjects such as strategic management, leadership and culture, marketing, information and finance, public sport policy, law and regulations, and human resources. This quarter ends with a strategic project week.

Year 4: internship and graduation project

In the first semester of year 4, you will undertake a 20-week full-time strategic internship abroad at an international sport organisation of your choice.

The second semester is dedicated to your graduation project. During a 20-week international internship, you will develop a strategic research project aimed at uncovering the causes of and solutions to a specific issue within a company, industry, or country. The topic, location, and organisation are entirely up to you.

Subjects Year 3 and 4

Entrepreneurship and Research theme

Subjects include:

• Entrepreneurship 
• Qualitative research

Strategy theme

Subjects include:

• Leadership and culture
• Strategic ranagement
• Human Resources
• Marketing
• Information and finance
• Law and regulations
• Public sport policy

Personal Professional Development theme

Subjects include:

• Professional Coaching
• Professional specialisation
• Personal profiling: you can earn personal profiling credits by participating in a course or activity that builds your CV, such as volunteering at a sport event.