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Master Digital Design

Digital Design. Master's, full-time


Our world is ever-changing, with new technologies, needs and opportunities, but also new challenges from the local to the global level. Consumers are demanding new solutions, not just to interact with brands, but also to take ownership of their own issues. At the same time, cities around the world are becoming ‘smarter’, with pervasive technologies and interconnected sensors, and in Europe the number of smartphones per person is the second highest in the world. New designers are urgently needed to address the increasing complexity of our connected society.

Student background

After a selection process, a maximum of 24 students will be accepted for the 2018/2019 academic year. Candidates enrolling in the Master's programme in Digital Design must have a Bachelor's degree or equivalent title, and submit a portfolio of design works (for example, in Interaction Design, UI Design, Product Design, or Interactive Media). The Master's programme enables practitioners working in the field of Digital Design to advance their professional competences.

The Master's programme in Digital Design is a full-time, one-year curriculum. It is designed to challenge students, and prepare them for the real-life rhythms of design professionals. The programme centres around four main areas of expertise: Literacy, Research, Creation and Strategy. It also involves three projects, as well as an opening and closing conference/exposition. Courses, projects and events partially overlap during the academic year, enabling students to establish their own connections between topics and to apply their competences in a studio setting.

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The Master of Science in Digital Design is a full-time curriculum. It lasts two consecutive semesters (42 weeks), with a study load of 40 hours per week, for a total of 1680 hours.

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Professionals graduating from the Master's of Science in Digital Design will be qualified to work in highly-interdisciplinary design teams in creative studios, startups, and companies or institutions that apply a ‘design thinking’ approach.

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To be eligible for the Master's of Science in Digital Design, candidates must hold a Bachelor's degree (or an equivalent international title), demonstrate previous design experience through an annotated portfolio, and have a good command of the English language. The Master's programme in Digital Design is an international programme, and all activities (classes, projects, etc.) will be conducted in English.

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The Master's programme in Digital Design is open for applications until May 1, 2018. Please note*: non-EU applicants have an early deadline of March 1st due to visa and/or residence permit applications that will need to be submitted to the Netherlands Immigration Department.

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The Master's programme is a collaboration between the Amsterdam University of Applied Sciences, nine leading design agencies (ACHTUNG!, DDB Tribal, FHV BBDO, Fabrique, MediaMonks, Mirabeau, Momkai, TamTam, and Woedend!), plus a network of international partners and sponsors. For instance, the programme has international agreements in place with Politecnico di Milano (Italy) and with KEA Copenhagen (Denmark).

our key partners

Five companies have committed themselves as key partners for this programme. The World Wildlife Fund (WWF), VodafoneZiggo, ANWB, Informaat and DigitasLBi are all set to take an active role. They will provide the students with projects seeking solutions to real-world design problems, for instance, and will supervise the students during the design process.

Logos key partners
Published by  Faculty of Digital Media and Creative Industries