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Programme

The 1-year Master’s programme Digital Driven Business challenges you to turn data and emerging digital technologies into concrete actions that generate business value.

The Master’s programme Digital Driven Business is a multidisciplinary programme, building on insights from the fields of data /ICT and marketing/business. Reflecting current practice in the professional field, the curriculum includes group work and agile learning methods, in which you work with students from different backgrounds on short-term projects. 

The course materials include contemporary models, concepts, methods, developments, cases, software/tools, literature and theories from the field. You will learn the basics of professional development and why this is essential to a successful career. 

Introduction programme 

The 1-week introduction programme is mandatory and includes research skills, including data tools, analysis and statistics, as well as business and ICT basics. It starts late August 2023. 

Programme structure 

The 1-year programme consists of 4 quarters. During the programme, you can opt for a specialisation by choosing the Marketing Track or Fintech Track. Courses are mandatory. Each course lasts 3 to 6 weeks. 

Study programme Marketing Track
QuarterCourses
Quarter 1 & 2: Foundation
  • Database Management
  • Emerging Technology in Digital Business
  • Digital Business Management
  • Business Statistics
  • Artificial Intelligence Methods for Business
  • Online Datamining
  • Data Presentation and Visualisation
  • Business Ethics
Quarter 3: Specialisation
  • Digital Marketing Strategy
  • System Development for Marketing
Quarter 4: Graduation
  • Master's Project
  • Leadership / Professional Development Portfolio
Study programme Fintech Track
QuarterCourses
Quarter 1 & 2: Foundation
  • Database Management
  • Emerging Technology in Digital Business
  • Digital Business Management
  • Business Statistics
  • Artificial Intelligence Methods for Business
  • Online Datamining
  • Data Presentation and Visualisation
  • Business Ethics
Quarter 3: Specialisation
  • Digital Fintech Strategy & Innovations
  • System Development for Fintech
Quarter 4: Graduation
  • Master's Project
  • Leadership / Professional Development Portfolio
Read more about the contents of all courses

Master’s project

You conduct a state-of-the-art digital business research project to assess how an organisation can use digital assets (data, emerging technology) to transform business models, marketing, finance, operations and/or products in such a way that it creates differential value.

Title and Diploma

Upon graduation, the Digital Driven Business programme confers the title of Master of Science (MSc), at level 7 of the Dutch Qualification Framework (NLQF).

Meet the Digital Driven Business Lecturers Team
Download the programme flyer
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